Advertising - Understand that this is advertising for your ticker, and the company. According to independent research by the Corporate Branding Partnership and the Association of National Advertisers, more than 30% of investment professionals report that corporate advertising in financial/business publications led them to investigate a company's investment potential. And 33% of them ended up buying stock in that company. The same research shows that portfolio managers are almost twice as likely to directly contact the advertising company. Advertising is one if the most powerful management tools a company can utilize to increase name and corporate recognition.