All of our oil and gas marketing and design work is performed in-house by our professionals, meaning you get the support of an integrated design team and energy consultants – a superior way to develop and maintain your core messages.
EnerCom’s proven Brandstorming process defines the five elements of your company’s brand, creating the foundation for effective differentiation and oil and gas marketing.
CREATING YOUR BRAND
If you are coming to market with a great idea, maximize your opportunity for success with a great brand! Branding is more than just a logo and website. A thoughtfully designed and managed brand cuts through the clutter and quickly tells buyers what your company can do for them and why they should choose you.
REFINING YOUR BRAND
If you need to refresh or strengthen your existing brand, we can help. In the Brandstorming process we keep what works, fill in the missing pieces to refine your brand and make it a more powerful marketing asset. Changes in offerings, personnel, geographic markets, technology and increased competition can all drive the need to make a good brand even better.
WEB DESIGN AND DEVELOPMENT
Expertise for oil and gas web design, development and hosting including content management systems and graphics to serve the entire oil industry.
EnerCom’s Website Solutions group designs, builds, maintains and hosts corporate websites with built-in Website Optimization Tools. These tools ensure your website is Findable, Searchable and Compatible for both Investors (E&P) and Operators (Oilfield Services).
There’s nothing worse for a website than not being found. Search Engine Optimization (SEO) is no longer a buzzword – it’s a necessity. And if your website is not following basic rules, guidelines and suggestions from search engines such as Google and Yahoo!, investors have to work that much harder to find you.
Ease of navigation is essential for making your website a valuable communications tool. Unorganized websites are a top complaint in the investment community. “I can’t find their recent presentation,” “Where is the annual report,” “How do I sign up for E-Mail alerts.” User Experience (UX) ensures investors can quickly find what they need.
A website unfriendly to mobile devices can only harm your brand and business. More than ever, investors and analysts are using iOS, Android, and other mobile technologies to research you. EnerCom builds websites to be Device Agnostic – no matter what device – you’re website content is accessible and engaging.
We develop all of our websites using the WordPress content management system (CMS) to enable you to manage site content effectively and internally. Why WordPress?
Ease of Use
Manage Your Website from Any Computer
No HTML Editing or FTP Software Required
Search Engines Love WordPress Sites!
Improve performance across your site and other marketing channels. Google Analytics and other tools help you turn customer insights into actionable solutions for your business. Tie these analytics in with your social media campaigns and communication and you have a powerful set of tools that help you refine your online presence into one that produces results and keeps your audience engaged.
Cloud hosting is provided via the Amazon Web Services (AWS) under their EC2 product offering.
This is a dedicated solution exclusively for EnerCom clients and websites are not shared with companies outside of EnerCom’s domain.
AWS provides for a Monthly Uptime Percentage of at least 99.95%.
Ongoing Maintenance and Support – While we do train some clients to maintain their own websites, we also offer a comprehensive website maintenance solution. Scheduled updates can be made at all hours, all year long and we are always available by phone during working hours and via email outside of normal office hours. Our web designers are capable of walking you through an update or simply making it for you.
Content Development for Oil and Gas Marketing – Our oil and gas consultants can help you develop content for your website to effectively communicate to an energy-centric audience while remaining faithful to your brand, culture and strategy.
Since our founding in 1994, EnerCom has written, designed and managed the production of more than 200 annual reports.
Annual reports are as distinct as the stories they tell. Since our founding, EnerCom has designed and produced award-winning annual reports that effectively connect with shareholders, clearly communicate messages and value drivers, and build trust and support for our clients. Our forward-looking business approach to design and our concentration on oil and gas set EnerCom apart. We balance cutting-edge graphic design with diligent project management to deliver graphic solutions that achieve your communications objectives on time and within your designated budget.
PRINTED ANNUAL / 10K WRAP
Due to our oil and gas focus we know and thoroughly understand financial statements, we know the language of EBITDA, ROI and cash flow, and we use this knowledge to create a document that communicates with your shareholders. All content generation, analytics and graphics are done in-house by our team of oil and gas professionals and include:
Online annual reports are fast becoming a critical piece in reaching an expanding and tech-savvy shareholder audience. Whether mirroring the print design or creating a unique online annual report, digital annuals give you another opportunity to engage investors with your marketing and operational messages. Digital annuals are easily viewed across multiple platforms and digital devices including Smart Phones and Tablets.
Build awareness and reinforce your brand with compelling, targeted ads.
From magazines to newspapers, print advertising is changing now more than ever before. Readership shifts and new competition from tablets mean your ad strategy must closely match consumer behavior.
EnerCom not only plans print advertising based on the latest demographic media usage studies, we also proactively evaluate results and optimize accordingly.
Our traffic generating strategies employ a combination of advanced online tactics and good old-fashioned hard work to deliver the leads that will be most useful to your business.
Social Media Advertising
We deliver technical and financial expertise for creating both corporate and technical presentations.
Your investor presentation is not just a PowerPoint slide deck, it is your primary communications asset. Done the right way, a professional and engaging presentation with branded content quickly cuts through the clutter and conveys your competitive strengths, value proposition and value drivers. EnerCom has helped build hundreds of companies presentations that engage the audience and connect with investors.
A good quality template is the backbone of every presentation, so it’s vital to get it right. Our team will create a fully rounded solution taking care of layouts, color schemes, fonts and animations. We understand the importance of building a template specifically for the version of Office your organization is using. Let us show you how well-constructed PowerPoint templates can save you time, improve quality, strengthen your brand and make a real difference.
A good, easy-to-digest map has the potential to generate insight and understanding of your asset quality and potential.
An effective map gives the investment community a view of your opportunity in a way that focuses on what's important without giving the game away.
Where possible, our maps are created to empower clients with the ability make edits on the fly.
Tell your story visually with infographics. Infographics are a great way to simplify a complex message. You cannot understate the importance of a well-designed chart that goes up and to the right.
Infographics keep your investors engaged and make your presentation more memorable.
Custom illustrations to show subsurface cutaways, detailed strata, processes, hydrocarbons, drilling wells and equipment not only make your presentation stand out, but rapidly build understanding.
We do not license illustrations, we customize them for your individual use and they are yours to keep. They can be used in your presentation, on your website and in your annual reports.
Our multi-channel digital marketing solution helps you leave a lasting impression with your target audience. Our goal is to help you identify, build and retain a loyal following.
Grow your business with e-mail marketing solutions. We design and implement e-mail marketing campaigns that reach the desktops and mobile phones of your buyers. All results from our e-mail campaigns are trackable and quantifiable. And, it’s a collaborative process – we work with you through the campaign to refine and enhance its performance.
Newsletters are a cost effective way to stay top of mind with investors, analysts or prospective clients, and create stronger brand recall and brand associations. Our graphic designers and consultants help through every stage of the process – content, design, and distribution.
What is it? How do we use it? And, who will we reach? We can answer all these questions. And we’ll help you build a presence and a following on social media sites used by energy industry buyers, with the goal of creating a flow of leads to your website.
The right first impression that leaves a lasting impression.
The meat and potatoes of your marketing plan. In a handshake world, this collateral is your chance to make a great first impression. Promote your brand and leave behind a great looking informational pieces that your clients and investors will remember.
BUSINESS MATERIALS AND STATIONERY SETS
The basics. A great brand starts with the classics.
Logo Design Services
Letterhead and Envelopes
BROCHURES AND LEAVE BEHINDS
Clean looking, easy to digest informational brochures and data sheets that use clear infographics and trigger positive responses are critical. Don’t blow your first impression by leaving something behind that is less than professional.
TRADE SHOW COLLATERAL
Stand out from your competitors. You don’t have to spend a fortune to create a clean, recognizable display that speaks your brand and attracts customers from across the room.