portfolio

Atlas Sand came to EnerCom with an established logo searching for new ways to promote their brand to a wider audience as the company looked to its first grand opening of a sand mine in the Permian. EnerCom consultants sat down with the executive team to understand what unique offerings set their business apart from competitors and what they wanted to communicate to their customers. With a strategy in place, EnerCom’s in-house Art Department refreshed the Atlas Sand logo to be lighter and cleaner. The redesign was in direct support of the client’s goal to solidify the brand with its parent company and create consistency in the look that would be easier to translate into merchandise. With the grand opening of the terminal on the horizon, EnerCom marketing consultants and in-house design team created 2 ad campaigns, a series of print ads, and even billboard artwork that emphasized the company’s commitment and understanding of sand in the Permian Basin.