Fleur de Lis came to EnerCom with a logo that had fallen out of date although it was composed of a strong image and icon that had positive brand associations for their company, it was aging the company negatively. The new logo composition was comprised of a key component of the previous logo, a Fleur de Lis but with unique flare and an entirely new color palette and font for the brand itself. In addition to the redesign work, EnerCom’s Art Director, Lucas Oxoteguy spearheaded the creation of a set “Brand Guidelines” package which included various iterations of the new logo in the new Fleur de Lis colors with set guidelines for a clean, systematized transition ensuring consistency of use across the company.
EnerCom’s Art Department created a full suite of branded stationary for the client including business cards, letterheads, notepads etc. The Fleur de Lis Corporate Presentation was built by EnerCom expert consultants in conjuncture with the Fleur de Lis executive teams’ direction and was designed in-line with the new brand guidelines. When relaunching the full website both EnerCom’s design and marketing teams were tasked with copywriting, sourcing images, and designing custom infographic icons – all of which needed to communicate the Fleur de Lis message clearly envisioned by the client’s leadership team.