Unit Corporation is a diversified energy company with three distinct business segments: Exploration and Production, Contract Drilling, and Midstream. Each has the singular objective to grow successfully but doing so brings increasing demands for capital. That is where UNT’s tri-segment structure is helpful as not all three segments are equally and timely affected by the swings in our industry. At EnerCom, we take the time to understand Unit’s differentiated business model and have worked over multiple decades to support their story through independent analysis of valuations, peer analysis, and design work. The 2018 annual report and corporate presentation projects are examples of how messaging and design work hand in hand.